3D Rendering in your Marketing plan for Product modeling

3D rendering is the process of creating images from three-dimensional data. By using this data, which can come from an engineering file (CAD file) or physical specifications of the product, we create connection diagrams in 3D. The rendering software uses data from 3D models to create a three-dimensional image. This software calculates light, color, shadows and texture to create incredibly detailed photo realistic 3D images. Add a new environment or change the lighting or color.

A 3D rendered image is perfect: there is no dazzling, dark light or manufacturing imperfections. And it's photo realistic. It can be difficult to differentiate between a photo and a rendered image. You can do many things with 3D rendering. To illustrate this, here is a brief list of the main benefits of using 3D rendering, from advertising campaigns to interactive product catalog.

The 3D rendering of products is incredibly profitable. If you use product photography for your marketing resources, you will have to relive those costs again and again each time you launch a new product or line. Photography is also expensive in terms of environmental costs. Consider how photo sets can be useless. They absorb many details but are rarely used more than once. In fact, most sets end up in the container after a shot. On the other hand, the photo realistic 3D rendering does not waste physical resources. It is a waste-free and environmentally friendly alternative for the construction and removal of photographic equipment.

The provision of the product has an initial cost. But once you have created a 3D model, updates become a breeze. Just check these files and change the lighting, the angles of the product and even the environment. Versatile 3D resources can be adjusted at a fraction of the cost of traditional photography.

3D Product rendering provides a flexible and cost-effective way to add interactive images, animations or graphics to a campaign. High resolution 3D images can be sized to meet your exact full-size product packaging needs or reduced for a small-scale catalog of printed / digital products.

Creating a new product can take a lot of time and money. After creating and sending the engineering files to the manufacturer, you must wait for the prototype you want to market immediately. They may not reach the manufacturer on time, which means they can wait weeks for a new prototype. After all this, you will still have to set up a photo session.

But imagine that you have visual marketing resources even before sending these files to a manufacturer. 3D product rendering makes it possible. Consider these representations as a previous prototype, which allows you to visualize and market your new product without the need for a physical product. You can get the perfect angle, change the lighting and improve the details of specific products. All this before you even make your product.