Product Marketing Strategies in the 3D Industry

3D rendering is the 3D computer process that automatically converts wire frames into 3D in 2D images with photo realistic effects in 3D or non-photo realistic representations in a computer. The 3D rendering is, therefore, a computer generated image of certain products or natural creatures. The 3D representations can be realistic, cartoon style, technological style and more. Realistic 3D renderings used for different marketing purposes are sharp, sharp and bright, which helps to promote different products in the market.

3D rendering allows you to manipulate all aspects of your design too costly or virtually impossible with traditional photography methods. Your idea can be created by a talented 3D artist from your computer, where it is the only point of contact you will need throughout the process.

A photographer will take photographs of as many products as they need color variations. In the case of 3D rendering, you only need to create a single 3D model of your product, place it according to your needs and only apply colors, textures and even different materials.

The representation of the 3D product is very similar to the product photography, a difference is:

 Photographers use the studio, the photographic equipment, the lighting equipment, the light boxes and, of course, the product itself. 3D designers use a virtual studio, virtual lighting, virtual product materials and a 3D product modeling. Both can adjust their equipment, lighting, stage, etc. But only the 3D designer can adjust the geometry of the product, the materials, the finishes, etc.

This is a very important benefit of the representation, since the product can be very small or it can have very small defects, since the powder is not visible to the human eye but can be seen in the enlarged photos of the product.

All these things can be adjusted in the 3D product model or in the virtual materials. In addition, advertising material sometimes requires variations in the product material and color variations. In most cases, the product photographer must take a picture of the actual product for each photo. In this case, the positions, the lighting, the shadows may be different, which is not pleasant on the product website. But for the 3D rendering service, this is much easier because the designer can only modify the properties of the materials. As a result, all the photos of the products are the same, the colors are different and, when the customer chooses between the variants of the product.