3D Product Rendering Overview and Benefits

The representation and visualization of products is an affordable technology for the visual and realistic description of products or architecture. When a product, program or concept is still in its infancy, 3D rendering and visualization can be used to create compelling images that tell the story. In addition to being an excellent solution for marketing, the 3D product modeling saves time and costs of prototyping and allows users to see physical conditions that are not obvious in 2D.

Computer animation as a novelty is over and the days when it was dedicated to movies or big companies also ended. Today, 3D rendering services can adapt to the needs of almost any organization, but they can also have specific and measurable effects on the growth of a company. Research has shown that the availability of interactive presentations of 3D products instead of still images affects some important aspects of buyer behavior, such as the time spent looking at products and the likelihood of buying.

Using what is called a wire frame model, the principles of geometry and an integral process of lighting, shading, texturing and, possibly, image processing, digital artists can create photo realistic images that it is almost impossible to distinguish a real photo. Different materials, colors and lighting can be evaluated in a design in the proposed environment without having to produce a prototype.

You can create photo realistic images from sketches, photos, drawings of illustrations, dimensions specified by the client or CAD formats. CAD systems accurately describe data and generate usable images, but the images generally look very computer-generated and, obviously, are not real. The environments in which the product can be placed are often less than stellar in most CAD programs. To make the photo realistic image, the representation program must mathematically calculate the real world that governs the physical equations of light transport. This aspect is often not part of the capabilities of the product designer, but should be used visually.

3D Product Design - Team Designs

Although static 2D images are often enough to attract attention, when the camcorder moves into a house, the viewer hovers over a mountain or the product is assembled before their eyes, the message becomes clear. When combined with interactive media, 3D product rendering can be dynamically controlled to create a truly immersive experience. To encourage cross-selling, the representation and visualization of 3D  products can be used to create virtual showrooms. For example, furniture, windows, lighting and floor finishes, as well as their products, can be placed and viewed together in a virtual room.